Marketing · January 31, 2026
Is Facebook Still Worth It for a Home-Service Business in Montréal?
People love to say Facebook is dead. For a home-service business, that's exactly backwards. The homeowners who hire cleaners, landscapers, and renovators — the 35-and-up crowd with houses and disposable income — are still on Facebook every day. The question isn't whether your customers are there. They are. It's whether you can reach them without wasting your time.
Where Facebook genuinely works for trades
- Local community groups. Neighbourhood and city groups (“Buy Nothing Verdun,” local homeowner groups) are full of people literally asking “can anyone recommend a good cleaner?” Being a helpful, present member turns into referrals.
- Marketplace. Underrated for services. People browse it looking for local help, and listings put you in front of nearby homeowners.
- Targeted ads. This is Facebook's real strength: you can put your before-and-afters in front of homeowners in a specific postal code, age range, and income bracket. For local targeting, it's genuinely powerful.
- Reputation. A page with recent work and real reviews reassures someone before they let you into their home.
Where it wastes your time
- Chasing likes. Page likes and follower counts don't book jobs. Ignore them.
- Posting into the void. Organic reach for business pages is low. Posting daily to 200 followers is mostly shouting into an empty room.
- Boosting randomly. Hitting “Boost Post” without proper targeting is the fastest way to spend money for nothing. Real Facebook advertising happens in Ads Manager, with intent and structure — and that's a skill.
The honest trade-off
Facebook's targeted ads can absolutely generate leads for a home-service business — often better than Instagram for the homeowner demographic. But like Google Ads, doing it profitably means learning the Ads Manager, building the right audiences, writing ads that convert, and tending the campaign so it doesn't drift. That's real work on top of running your business.
The honest bottom line
Facebook is far from dead for trades — it's one of the best places to reach local homeowners, especially with paid ads. The catch is the same as every other channel: it rewards people who treat it as a serious, ongoing job.
If you'd rather not build and babysit ad campaigns, you can get the result without the work. LoftyBloom runs the campaigns — on Facebook and beyond — qualifies the leads, and sends you homeowners in your area who are ready to book. No ad budget, no Ads Manager, no risk. You only pay when we deliver a real customer.
If you'd rather get the leads than run the ads, tell us your service and service area.